As you lend your customers's information to a third party, how does that third party protect it? "Go with a vendor you trust on every level," advises Jordie van Rijn, email marketing expert and MarTech selection advisor. A dependable email validator handles your data responsibly.īefore you commit to any contracts, data protection is an important topic to bring up with your email validation experts. The API should automatically reject all the bad email addresses we talked about earlier and do a great job at maintaining your email hygiene. So, once your list is accurate, you can keep it that way by installing the API on your signup forms. Thus, it gives the system the ability to check email addresses in real time, as they register, and ensure they are genuine. In this case, the API allows the email validation system to communicate with whatever platform you use to collect email addresses. Think of it as an intermediary that helps two applications talk to each other. What can you do to prevent it? Use a real-time email validation API, or Application Programming Interface. Research shows this process happens at an average rate of 2.1 percent every month. But the truth is that data won't stop decaying, and even the healthiest lists will go obsolete. Once you've cleaned your email list, you're ready to start emailing again and give your campaigns a better chance to arrive in the inbox. The system should offer you a real-time API. "After a 19 percent bounce rate on our last campaign, we needed to do something."Ģ. "We knew that our list was questionable," Bruce told me. He reached out to us after experiencing a very high bounce rate. An validation system should remove more than just invalid contacts.Īs the Marketing Director at Image Source, Bruce Herwig runs email campaigns every week. Not sure what an email validator is supposed to do? Let's look at some of the most important features it should provide and see how you can maximize your gains. Letting an email validation system prune out the bad data you've acquired is one of the best ways to boost your delivery rates. If your bounce rates have been giving you trouble - remember, anything above 2 percent is worrisome - then you're right about rushing to clean your email list. How do you make sure they do receive your emails, though? Hero Images | Getty Images According to a 2018 study by Data Marketing & Analytics, 73 percent of consumers said they prefer to receive marketing messages via email. Do you hear a lot of marketers saying that " email is king"? That's because it really is.
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